
The ever-strengthening appeal of Ford's new car range was reflected in an 18.7 per cent share of January's car market – up 2.4 points on 12 months ago.
The total market of cars and commercial vehicles combined shrunk by around 33 per cent to 127,398 units. While Ford accounted for almost one in five sales, its registrations were down by 27 per cent to 24,276 vehicles last month.
Nigel Sharp, Ford of Britain managing director, said: "Our aim of prioritising retail growth is paying off, buoyed by the new Ford small car range. New Ford Ka arrived last month, joining Fiesta to offer the combination of style, value and economy which private buyers are looking for more than ever."
© Source: automotoportal
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